Presets
- Sell ready-to-use settings and configurations that instantly transform digital content.
Revenue model
Presets are typically sold as one-time purchases, often bundled into collections or offered with updates for premium pricing tiers.
Required effort
They require initial expertise and time to create high-quality, versatile presets, but require no maintenance once published.
Benefits
Presets offer unique seller advantages: minimal ongoing support compared to software products, higher perceived value-to-effort ratio than templates, instant delivery without fulfillment delays, easy demonstration through before/after examples, and the ability to create signature styles that customers specifically seek out by name.
4 Examples

Motion GFX
Professional motion graphics and effects for video creators, including titles, glitch effects, and film textures.

Lightroom Presets
Professional Lightroom presets for photographers, featuring multiple versions and a master bundle.

DaVincie Resolve plugins and presets
A toolkit of add-ons designed to simplify and enhance video editing workflows in DaVinci Resolve.

Lightroom Presets
Custom image editing presets designed to streamline photo editing workflows.