Communities
- Sell access to curated networks that nurture lasting relationships and collective success.
Revenue model
The typical revenue model centers on recurring subscription fees, sometimes featuring tiered membership levels that unlock exclusive content, events, and networking opportunities.
Required effort
Communities demand continuous, hands-on management and active member engagement, requiring ongoing content moderation, regular interactions, and facilitation that often surpasses the relatively static maintenance of products like courses or templates.
Benefits
They drive active engagement, build trust, and create a foundation for future upsells that static products like templates simply can't match.
3 Examples
Productivity Lab
A membership program with structured modules, scheduled focus sessions, and a range of productivity tools and templates.
Community for Designpreneurs
A dedicated Slack community where senior designers connect, share insights, and build independent careers.
The Perfect Loaf's Community
A community membership providing sourdough bakers with expert guidance, live discussions, and curated resources.